Are you facing challenges getting your *brand* approved under the new A2P rules? Let's tackle a common error together! 🔍 It's crucial to ensure accuracy when providing business entity registration data for the Campaign Registry to check against. Often, confusion arises when customers provide their daily-use DBA instead of the exact business or entity name - including "LLC," "Inc." or "Corp." Unfortunately, this can lead to failed A2P brand registrations. 🏢 Another hurdle is outdated address information in state registries, typically maintained by the Secretary of State in which the business is registered. These records may not reflect recent moves or postal code changes, potentially causing mismatches during registration checks. ✅ Here's the solution: Take a proactive approach by researching your entity on your state Secretary of State's website. Verify the precise spelling, formatting, and registered address of your business. Ensuring alignment between your submission and the state registry data boosts your chances of approval on the first try! =========== 💡 To streamline this process for everyone, I've compiled a master list of all 50 US state entity search websites, including Washington DC. Use it as your go-to resource to confirm your business's state data before submission. ***FREE RESOURCE*** 🇺🇸 US State Entity Search Master List Let's navigate the A2P registration journey smoothly together! 🚀 #A2PRegistration

(Article linked at bottom of post) Do you know Seth Godin, the pioneer of email marketing and a source of inspiration for many of us in the digital space? 🔑 Seth's concept of **permission marketing**, which emphasizes obtaining consent from consumers before engaging with them, aligns closely with the objectives of A2P in regulating text message marketing. It's not about external interests dictating what messages you can send -->> it's about empowering consumers to control the messages they receive, enhancing their overall experience. 💡 In Seth's seminal blog post on permission marketing, he highlights a crucial point: obtaining permission isn't just about owning someone's data; it's about fostering a meaningful relationship with your audience. Your messages should resonate with them, adding value to their lives and making them look forward to hearing from you. 🤔 So, before hitting send on your next text message campaign, pause and reflect: - Is this message something your recipient wants to receive? - Is it useful, personal, and relevant? - Does it simplify their life or add value in some way? Adopting a consumer-centric mindset is key to staying on the right side of permission marketing. 🚀 Let's embrace Seth's wisdom and elevate our marketing strategies by prioritizing meaningful connections and respecting our audience's preferences. We can create engaging, impactful campaigns that resonate with our audience and drive success! #PermissionMarketing #sethgodin READ ME: Seth's Post on Permission Marketing <<-- Let me know what you think in the comments!