Key to Member Retention: Keep It Short, Sweet, and Relevant

Member retention is crucial for any community, but here’s the key: you’ll only keep members if you consistently provide real value and insights in your niche. One of the quickest ways to lose them? Pestering.

Now, let me explain what I mean by 'pestering.' I recently joined a community to check out their courses, eager to learn. But once I started watching, I noticed two major problems: they kept going off on tangents that had nothing to do with what I was there for, and they repeated the same points about a billion times. I mean, how many different ways can you say the same thing? It made me not WANT to continue.

Here’s the truth: you don’t need a 60-minute video or a 100-page course to deliver value. Sometimes, the best insights come in just a couple of minutes. People love content that’s direct and to the point. The more you drag things out—either by going off-topic or repeating yourself endlessly—the more you dilute the quality of what you’re offering.

Think about it: why are TikTok, Instagram Reels, and YouTube Shorts so addictive? It’s because they’re short and engaging. The same applies to your community content. If you want to keep people engaged, don’t bore them with drawn-out courses that repeat the same information. Quality over quantity, every time.

So, focus on delivering what your members actually came for. Respect their time, stay on topic, and provide valuable insights without the fluff.

I'd love to hear your opinions/critique in the comments. :))

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