About Page Write Up - Absolutely IMPORTANT!

When we first started our community, we were so excited that we quickly slapped together our "About" page. It was packed with emojis, glitter, and all kinds of unnecessary fluff. We thought it was fun and engaging—until a good friend of ours roasted it.

He didn’t hold back either. "What even is this?" he said, after reading it. "It’s all about you, but you’re not telling people what they want to hear. They don’t care about you; they care about how you can help them."

And he was absolutely right. We were so focused on talking about ourselves that we forgot the most important part: What’s in it for them? How would our community benefit those who joined? That’s the most important question an About page should answer. Our friend made us realize that we needed to ditch the fluff and get straight to the point. Those 1,000 characters? They’re the lifeblood of your first impression.

Here’s why this matters: your About page is the gateway to your community. It’s the first thing people see, and it’s where they decide whether they’ll stick around or leave. In a few short lines, you need to:

Clearly state what your community offers. You have to tell them exactly how you can help them solve their problem or achieve their goal.

Show why you’re different. You need to stand out from the sea of other communities by showing how your content, approach, or insights are unique.

Focus on value, not fluff. Don’t waste space on unnecessary details. Your audience doesn’t care about your life story—they care about how you’re going to help them grow or succeed.

Communicate benefits, not features. Instead of saying, "We have weekly calls," tell them, "You’ll get weekly calls to keep you accountable and ensure real progress."

Make it personal. Yes, people are looking for value, but they also want to know who they’ll be learning from. Show your personality, but make sure it’s relevant to how you’ll help them.

Getting your About page right is the single most important factor for your community's growth. It’s not just an intro; it’s the pitch that hooks people in and makes them feel they’re in the right place.

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