Want More Leads? Stop Selling in Your Ads!
Every dollar you spend on your ads could be going straight into the trash Most businesses are using Facebook ads to sell directly trying to close the deal on the very first impression They’ll show off their products or services with flashy images, carousels, or generic “Buy Now” pitches. Yet, they wonder why the leads don’t convert into actual customers. Any social media platforms was never a shopping platform People are there to scroll, connect, and consume. Ads that feel like ads get ignored or swiped past without a second thought. It’s human nature.. The Real Problem👇 97% of your audience isn’t actively buying right now. They might be curious. They might be exploring their options. But they’re not ready to make a decision today. Only 3% are ready to take action and if your ads are built solely to sell, you’re missing out on the other 97%. That’s why so many businesses get hundreds of leads but still fail to close sales. They treat every lead like they’re in the buying zone. But they’re not!!! The job of your ad isn’t to sell your product or service. The job of your ad is to sell the click. You need to shift your strategy. Instead of pushing for the hard sale, focus on pulling people in with curiosity, value, and relevance. Here’s an example: Let’s say you’re a dealership. Instead of showing car inventory with prices, try this: “Philadelphia residents can now get approved for a car loan in under 30 seconds no matter your credit score.” See the difference? It’s not about the car. It’s about the opportunity.. This kind of message stops the scroll, grabs attention, and drives clicks. Now let me ask you this.. Do your ads look like cold hard pitches or do they drive the intrigue?