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The one change in my ads that improved all my clients results in the last 45 days that seems like a no brainer
I’ve been working in this space since 2018, and one of the most impactful changes I made was refining our ad copy to directly call out our ideal target audience. This might sound obvious—it’s something Nate emphasizes regularly—but it’s truly a game-changer. Back when Facebook allowed more detailed audience targeting, we relied heavily on that. But since the platform updated its targeting options a few years ago, we had to shift gears. For example, we used to generate hundreds of auto leads a month with simple, broad messaging like: “Pick your car, pick your payment, drive away! 🚗💨” While this approach worked for quantity, it often resulted in leads that weren’t the best fit—bankruptcies and low credit scores (at least in our target area in Canada) were common challenges. The turning point was when we adjusted our ad copy to clearly outline the criteria we were looking for in potential customers. Surprisingly, this not only increased the number of leads but also significantly improved their quality. The result? More appointments, more sales, and happier clients. Of course, there were other factors at play, such as how we structured the ads and tested different variations, but the key takeaway is simple: Be explicit about your target audience in your ad copy and let Facebook’s algorithm do the rest.
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New comment Dec '24
The one change in my ads that improved all my clients results in the last 45 days that seems like a no brainer
Hey Agency Owners! 👋
I’m curious—what type of agency are you running? Let’s get a sense of the diversity in this group! Which category fits your agency best: 1. Digital Marketing Agency 2. SaaS Agency 3. Web Development Agency 4. Creative/Design Agency 5. Something else? Let me know!
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New comment Dec '24
This New Facebook Ads Strategy Literally Doubled Lead Volume For One Of Our Gym clients
Hey guys, I am looking for 5 members who are eager to increase their lead volume on ads I have found this once strategy after a lot of trial and error and this one absolutely crushed it for one of our Jiu Jitsu gym clients In fact they had a record breaking sales month in November Here is the deal... Simply comment the word "Fb Ads" and we can schedule a 1 on 1 zoom call where I will present you this Strategy Audit your ad account ..and give your my suggestions on how to increase your lead volume and sales
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New comment Dec '24
Want More Leads? Stop Selling in Your Ads!
Every dollar you spend on your ads could be going straight into the trash Most businesses are using Facebook ads to sell directly trying to close the deal on the very first impression They’ll show off their products or services with flashy images, carousels, or generic “Buy Now” pitches. Yet, they wonder why the leads don’t convert into actual customers. Any social media platforms was never a shopping platform People are there to scroll, connect, and consume. Ads that feel like ads get ignored or swiped past without a second thought. It’s human nature.. The Real Problem👇 97% of your audience isn’t actively buying right now. They might be curious. They might be exploring their options. But they’re not ready to make a decision today. Only 3% are ready to take action and if your ads are built solely to sell, you’re missing out on the other 97%. That’s why so many businesses get hundreds of leads but still fail to close sales. They treat every lead like they’re in the buying zone. But they’re not!!! The job of your ad isn’t to sell your product or service. The job of your ad is to sell the click. You need to shift your strategy. Instead of pushing for the hard sale, focus on pulling people in with curiosity, value, and relevance. Here’s an example: Let’s say you’re a dealership. Instead of showing car inventory with prices, try this: “Philadelphia residents can now get approved for a car loan in under 30 seconds no matter your credit score.” See the difference? It’s not about the car. It’s about the opportunity.. This kind of message stops the scroll, grabs attention, and drives clicks. Now let me ask you this.. Do your ads look like cold hard pitches or do they drive the intrigue?
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New comment Dec '24
WE ARE LIVE 🔥🔥🔥
https://us02web.zoom.us/webinar/register/WN_rWN82V6FRSCeIT0CCC0qbQ Get on and watch how we roll
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New comment Dec '24
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