The one change in my ads that improved all my clients results in the last 45 days that seems like a no brainer

I’ve been working in this space since 2018, and one of the most impactful changes I made was refining our ad copy to directly call out our ideal target audience. This might sound obvious—it’s something Nate emphasizes regularly—but it’s truly a game-changer.

Back when Facebook allowed more detailed audience targeting, we relied heavily on that. But since the platform updated its targeting options a few years ago, we had to shift gears. For example, we used to generate hundreds of auto leads a month with simple, broad messaging like: “Pick your car, pick your payment, drive away! 🚗💨”

While this approach worked for quantity, it often resulted in leads that weren’t the best fit—bankruptcies and low credit scores (at least in our target area in Canada) were common challenges.

The turning point was when we adjusted our ad copy to clearly outline the criteria we were looking for in potential customers. Surprisingly, this not only increased the number of leads but also significantly improved their quality. The result? More appointments, more sales, and happier clients.

Of course, there were other factors at play, such as how we structured the ads and tested different variations, but the key takeaway is simple: Be explicit about your target audience in your ad copy and let Facebook’s algorithm do the rest.

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