If your restaurant services 1000 diners per week, and you can successfully increase average spend per person by just $2, you'll make $100k more revenue in 1 year. Our most successful clients have increased their spend per person by more than $5 on average. We've put together our favourite upselling techniques to help your team drive higher spends without feeling like a pushy sales creep with bad commission breath. If you have your own tips, we'd love to hear them. Head over to: Classroom > increase spend per person > upselling opportunities

"I saw a brand running birthday ads where the creative called out specific ages like... 'Calling all January babies, celebrate your 34th birthday with us." How did they do that? - Cheers, Amanda This is achieved by: 1) Targeting people with 'birthdays in January' 2) People aged from 33 to 33 This brand would have needed to duplicate the campaign at the ad set level, for the targeting (above) and then create slightly amended creative for each campaign. Why do this? This brand is suggesting that the ad will get a lower cost per click (to their birthday landing pages) and/or a higher quality lead.

Hi everyone, One of the easiest and most immediate ways to increase restaurant revenue is to sell more banquets or set menus. In fact, one of our clients more than doubled their set menu sales in 2024 by following this easy 3 step process: 1. Advertise them more - especially website 2. Add them as an option on the booking widget 3. Sell them during service More detail, including a service script you may wish to try, is over in the classroom area. Classroom > Increase Average Spend > Set Menus If you have any tips on what's worked for you in the past, please feel free to share them with the rest of the community.

A great incentive helps you achieve a revenue goal. That could be more bookings from new customers, more bookings from repeat customers, driving spend or increasing group size. Here's an example of how you could use next month's Negroni Week to drive larger bookings. "Book for 8 or more guests during Negroni Month (also known as September) and we’ll get you started with a complimentary round of mini negronis as a welcome aperitivo." - Secure group bookings - Upsell groups of 6 or 7 to an 8 - Low cost (money & time) to execute - Drinks are small (by volume) so minimal impact on spend per person - Incentive will appeal to people who drink (higher spend per person)

Hi Clive, I have a question for a venue that has integrated their booking platform to their email marketing platform, but the database isn’t growing as quickly as I would expect, because they’re mostly a walk-in venue. What would you suggest in this situation? Thanks!