This is when you implement tactics and strategies on your online content for search engines, (such as Google, Bing and Yahoo), to attract organic traffic to your site, making your website easy for search engines to find and recognise and register. This helps them to display the best information to people's search queries, what they are looking for. What is organic traffic: this is the traffic (people searching online, or, visitors), who arrive at a webisite without paid ads being used such as Google ads. The website has not been 'boosted' or 'sponsored' so that it appears highly ranked on the search results page. 💻Question: do you have a website?