Bi-Weekly Book Club · SDRs of APAC

Bi-Weekly Book Club

Hi guys, we are looking to launch a bi-weekly book club and accountability peer groups so we can meet virtually across different locations and upskill and improve together 🚀

Here are some of my suggestions: My personal favourite is Never Split the Difference by Chris Voss..

Maybe we can do a vote? See below:

1. "SPIN Selling" by Neil Rackham

This book introduces the SPIN (Situation, Problem, Implication, Need-Payoff) selling technique, ideal for understanding the consultative sales approach that's especially effective in tech sales.

2. "The Challenger Sale: Taking Control of the Customer Conversation" by Matthew Dixon and Brent Adamson

This book is based on extensive research into what separates top-performing reps from others. It focuses on challenging prospects’ thinking and guiding them to realize the value of your solution.

3. "Fanatical Prospecting" by Jeb Blount

Prospecting is a crucial skill for SDRs, and this book provides actionable strategies for effective outreach, helping you keep the pipeline full through various prospecting methods.

4. "Predictable Revenue" by Aaron Ross and Marylou Tyler

Often referred to as the "sales bible" for SDRs, this book introduces the outbound sales process used to scale Salesforce. It’s perfect for understanding how to generate consistent, scalable revenue.

5. "New Sales. Simplified." by Mike Weinberg

This guide covers the basics of new business development and includes step-by-step instructions for SDRs to overcome common challenges in the sales process, especially around prospecting and outreach.

6. "Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale" by Paul Smith

Learning to tell compelling stories is a great way to engage prospects. This book teaches how to use storytelling as a sales tool to connect with leads, overcome objections, and close deals.

7. "Gap Selling: Getting the Customer to Yes" by Keenan

Gap Selling explains how to sell by focusing on a prospect’s challenges and gaps between where they are and where they want to be. It’s a great approach for SDRs looking to align solutions to customer pain points.

8. "Exactly What to Say: The Magic Words for Influence and Impact" by Phil M. Jones

This book provides practical phrases and approaches that can help an SDR guide conversations and influence prospects. It's especially useful for overcoming objections and navigating tough conversations.

9. "Sales Development Playbook" by Trish Bertuzzi

A go-to book for SDRs, this playbook covers building a prospecting plan, working with sales data, and strategies for running effective outreach campaigns—all tailored for entry-level sales reps.

10. "The Ultimate Sales Machine" by Chet Holmes

This book teaches foundational techniques for sales success, such as time management, strategic thinking, and effective follow-up. It’s a helpful read for SDRs looking to build sustainable habits.

Anything I've missed please share below and comment 'IN' if you want to join the book club! 👇

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