14d ago in General discussion
Lead Response Management Study
As we start to build out this group, I will also drop some of the fundamentals I apply to all of my clients businesses, as well as my own.
Lead response time is extremely important. Attached below is a study conducted across 400 companies over the course of 3 years....
Things like lead response time is a good summary as to why I started this group in the first place. If your lead response time is off, it won't matter how good your ad is, you will still fall victim to the fact that YOUR competitors likely have better response time, thus resulting in them robbing deals straight out of your inbox.
I share this with all of my sales teams as well.
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Lead Response Management Study
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