10d ago in Helpful Material
Big Changes Ahead for Amazon Advertisers
If you’ve noticed, Amazon recently swapped out the Placement tab for a new Bid Adjustments tab in the campaign interface. What’s behind the switch?
One strong possibility is that AMC audiences will soon be accessible directly within Sponsored Ads. This could open up bid-boosting capabilities right from the campaign interface, something that’s only been possible through APIs until now.
Imagine the possibilities! With bid boosting, advertisers could dynamically adjust bids based on audience data, potentially leading to far more targeted and efficient campaigns.
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Big Changes Ahead for Amazon Advertisers
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