How to Make Your Newsletters Last a Lifetime
Solve problems that are keeping your prospects awake at night and they will keep coming back for more.
Use evergreen content, so you can continue to use the newsletter emails in the future (with new prospects). Add those emails into an automation.
See what are the top performing emails and shuffle those to the front of your "Evergreen Newsletter Sequence" (automation).
Once the engagement is up, you can promote your products or services within your newsletter.
Remember to use the following strategy:
80% Content
20% Promotion
Let me know if you have questions.
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Luis Xavier
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How to Make Your Newsletters Last a Lifetime
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