Teardown of Aumico.io · SaaS Pricing

Ulrik Lehrskov-Schmidt

28d ago in Projects & Cases

Teardown of Aumico.io

Hi guys

Find below a 38min video teardown of Aumico.io - a financial statement / consolidation solution for accountants.

I've done 3 such projects in the past, including quite a bit of competitor research in this market.

My advice to Aumico (the short version):

1) Consider selling to banks - they have a far more valuable use case for your solution.

2) Consider a Freemium over your current trial.

3) Don't split out new functionality in additional modules - keep it in and raise prices.

4) Add services to the mix - both one-off onboarding and ongoing year-end support.

You can see the full email from Chris /Aumico below - and thank you to that team for playing along!

Let me know what you think in the comments - did I get it right? Something you would have done differently? Do you have any advice for Chris on how to grow this?

/Ulrik

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A) You will find our pricing here: https://aumico.io/en/accountant/

For example, you are an accountant with 35 clients. You will buy a license for each client. ( 35 x 65 CHF = CHF 2'275) licenses will be renewed automatically.

1) We simplify year-end closing for accountants. Our main target group is accounting companies in the DACH region. We currently have one Modiul but soon launch the next one.

Modul 1: financial statements engine (existing) The pricing above relates to this service
Modul 2: financial closing: documentation of financial statements (will be released on October 15th, 2024 (The pricing is not determined yet. Idea is to duplicate the existing
How we do sales: Outbound mailings, push into the trial period and convert (own sales org.)

2) Metrics

ARR= CHF 282'000
140 customers
Churn rate: 5%
Annual growth rate: not sure how to calculate correctly.
2021: CHF 14'000, 2022: CHF 122'000, 2023: 226'000)

3) Goals

Increase revenue
Increase average deal value
make pricing simpler for the client and us

4) Why the current model is not appropriate

clients usually start with a small number of licenses and then increase
If they are doing the simple math, e.g. 200 clients à 50 CHF /client that seems a lot to them in the first place