You Won't Believe Which Holi-"day" Beats Black Friday Sales? 🛍️📈

Everyone thinks that the highest conversion day is Black Friday, however . . .

Cyber Monday rings in as the top conversion day for U.S. holiday shopping in 2023, and the same will be true for 2024, unless an Alien Starship invades earth!! 👽

It’s easy to see why Cyber Monday has the highest conversion, as many shoppers wait until the last minute to snag deals, creating a sense of urgency that skyrockets conversions.

Perhaps FOMO kicks in on the last day??? 😱

But here’s something interesting . . .

Desktop still dominates, boasting nearly double the conversion rate of mobile. 💻

While mobile is great for browsing on the go, it seems shoppers trust their desktops more when it’s time to pull the trigger on a purchase.

Thanksgiving Eve, on the other hand, tells a different story.

Conversion rates dip slightly because shoppers are in research mode—they're browsing, researching and bookmarking items without feeling the pressure to commit just yet.

Key takeaway??

Focus your energy on Black Friday and Cyber Monday for the BIG sales day 📈

For Thanksgiving, use it as an opportunity to share engaging, attention-grabbing content to stay top of mind so when people are ready to buy, your brand is the first thing they think of.

Source: Statista

0 comments