Where Money Really Comes From? · A.I. Royalty Rockstars

Travis Sago

Jan 20 (edited) in General discussion

Where Money Really Comes From?

If you were to audit your "personal energy", where does a bulk of it go?

If you want to make max moolah in minimum time...This is crazy important...

People budget their money. People track their money.

But few budget or track their energy levels.

And because they track the WRONG THING - money...

Most people are broke and walk around wilted as week old lettuce.

It's counter-intuitive AF!

Energy gives birth to dollars.

Energy is the cause.

Money is the effect.

Everyone wants to BUY more joy, energy, or to feel better.

That's really all we want money for at the end of the day.

We want to trade money for more ENERGY - even if that energy is just a good feeling.

Wanna go deeper?

This could be a game changer...

The way to "make money" like you're printing the stuff is to save other people energy.

Now...

Get this! huddle in...

Energy can not be created or destroyed.

Energy can only be converted from one form to another.

(This is the 1st Law of Thermodynamics for you science geeks.)

This law CAN be a real bitch.

And it is a real bitch for most folks who don't understand leverage.

Because (for most) it means to save someone energy they need to provide that energy.

A lawn guy or gal must use their muscles, toil and sweat to mow the lawn to get paid.

He saves the customer energy, but must use their own.

I'm sure you can see the big ass constraints there?

So, the energy can come from the lawn guy.

...or he/she can HIRE someone to save themselves energy.

With me?

Now that lawn dude(tte) must manage an employee and all the red tape involved...and give a chunk of dough to their employee for mowing the lawn.

That energy MUST come from somewhere.

And there's very little ENERGY LEVERAGE going on here.

There is one thing we haven't talked about yet.

You know what it is?

The LAWN MOWER!

It provides energy leverage.

...for humans across the PLANET.

With way more energy leverage, it's no wonder lawn mower companies haul in quite a bit more loot than even the busiest lawn person.

But it still takes ENERGY to build those rascally lawn mowers.

Somewhere in the guts of that lawn mower though...

Naked to the eye.

Is someone getting paid for LICENSING THEIR INTELLECTUAL PROPERTY!

There is innovation and technology involved...and someone somewhere has a license agreement and they are collecting (not sweating for) royalties.

They are getting ZERO green grass stains on their sneakers!

They don't stink like grass and dirt.

They aren't out there "earning money"...

But COLLECTING ROYALTIES!

Let me shed a bit more...

Do you think the singer Jimmy Buffet made more money performing live? or licensing out his music and the trademark "Margaritaville".

Hint: Licensing just from the song and trademark bring in $100 million per year. EVEN AFTER HE'S DEAD!

It would be next to impossible to make that much flying across the planet performing on stage...Buffet was awesome, but he didn't have that kind of energy.

How does licensing create energy for the licensees?

It helps them sell way more products than they could on their own.

I've got a pair of flip flops with a Margaritaville logo. That care free feeling is what I'm going for when I hang out in my flip flops - another example of we are all trying to buy energy. (even if it doesn't always make logical sense)

The moral of our time together today is:

Optimizing energy is the key to printing money.

You or other humans can provide the energy (Energy hogs).

...OR...

AN ASSET like real estate or intellectual property can provide the energy!

To put it a different way...

TODAY...

All the richest people and companies are getting rich from INTELLECTUAL PROPERTY.

Understanding licensing is as important as a banker understanding math.

My experience is...

The more I understand licensing, the more royalties I collect, the more passive my income becomes.

Rooting For Ya,