Oct 1 in Share Your Wins
Update 2: My first deal as a "licensing agent"
Since then, we tested the delivery system. It works! Yay!
My distribution partner drafted up a promo email for the pdf guide.
We sent it to 1000 of his most recent buyers as a test.
Great open rate. Not so great click through rate. No sales.
So concluded maybe it was the email copy causing the poor performance.
I'll draft up a new email and we'll shoot it out to another 1000.
He wants to see some sales performance before we swap out his current upsells that are performing.
I don't blame him at all.
Other causes could be...
It's now slow season for the flagship product. Which means less traffic and less demand.
Or it could be the product guide itself.
Guess we won't know without more testing.
A couple lessons I can immediately take away from this experience...
1) Moving forward with new licensing projects I'll look to source products already proven in the marketplace instead of creating a new one.
I'm not saying it's bad. I like what we created.
But using a proven product with sales from the get-go eliminates a lot of the guess work when testing.
If there's one tip I could give to someone acting as licensing agent, it would be to source something proven.
Something with sales behind it. Will save you tons of time and energy.
2) The digital delivery system is kinda exciting.
I've been pretty busy with some other projects so I haven't given much thought to it yet for other possible applications.
I've had a couple people reach out to explore how it might be put to use. Maybe some licensing plays there.
I'm gonna hit an Ozarks bluegrass fest this week, give myself a chance to decompress...
...make some room for idea flow.
So to those peeps just know I haven't forgotten ya. I look forward to linking up soon 🤙
More updates to follow.
In the meantime I welcome any and all ideas.
In case you want a visual, pic is how I'll look dancing up some bluegrass 👇
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Update 2: My first deal as a "licensing agent"
skool.com/royaltyrockstars
Turn your courses, content and coaching (life) experience into an investment portfolio that sends you royalty checks for life.
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