EVERY Rockstar here is primed to rake in Royalties
Was reading a post Travis did 3 1/2 years ago in his Lords of Leverage FB group.
The post is called “Where money really comes from…”
I’ll link it below for those that wanna read the whole thing.
Woo-wee! Lotta wisdom in those older posts btw!
Two lines got the little buddy spinning the ol’ hamster wheel between my ears.
This one..
“Optimizing energy is the key to printing money.”
And this one…
“You can LEVERAGE intellectual property to get CONTROL of assets.”
Those two lines sum up the yuge opportunity value I see in this group.
I get excited for what Travis has created here!
I view everyone in this group as wearing at least 1 of 3 hats.
The talent hat (IP owner of courses, trainings, emails, software).
The distributor hat (controlling or owning a list or audience of people).
The connector hat (middleman matching up talent to the distribution).
And those hats together can leverage the hella out of sum IP
To print recurring moolah...
With little to no additional energy expended in many cases.
The talent hats and distributor hats already did the heavy lifting.
You created the IP asset.
You built the audience asset.
With just a little more energy you could throw on the connector hat, and breath new life into existing IP assets that serve new audiences over and over.
And for those who think wearing two hats at the same time looks silly?
No problem! Reminds me of another gem from the post:
“The way to "make money" like you're printing the stuff is to save other people energy.”
We have peeps in here that ONLY sport a connector hat, ready to play matchmaker so you don’t have to.
I guess my point is this…
And I get giddy the more I think about it…
I believe EVERY Rockstar here is primed to rake in royalties,
Whichever hat(s) you wear,
With minimal need to expend additional energy.
We have all the pieces already in place to fully optimize each of our efforts,
By leveraging each others assets,
and PRINT recurring for work done once.
Anyone else feel this way?
Exciting!
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3 comments
Adam Ayer
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EVERY Rockstar here is primed to rake in Royalties
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