7h ago in SEO
Google Confirms Core Web Vitals Are Minor Ranking Factors
- Core Web Vitals Impact: Google’s John Mueller reaffirmed that Core Web Vitals (CWV) are not major ranking factors, stating on LinkedIn that significant ranking drops due to CWV alone are unlikely.
- Google’s Position: While CWV metrics like page loading speed and visual stability are important for user experience, they play a minimal role in search rankings.
- SEO Community Reaction: Despite Google’s clarification, SEOs continue to prioritize CWV due to its presence as a Google metric, assuming it has substantial influence on rankings.
- User Experience Focus: Mueller emphasized that improving CWV is still valuable for user retention, as a poor experience may deter users from returning, affecting site performance regardless of ranking.
- Small Site Advantage: Mueller added that smaller sites often have an edge in implementing changes, such as updating robots.txt, due to their flexibility compared to larger corporate sites.
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Google Confirms Core Web Vitals Are Minor Ranking Factors
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