I am thinking of cold emailing reporters with press release about a free tool that I’ve created. The tool will help people with food allergies dine out safely over holidays.
I am wondering if it’s too late for outreach and I should just focus on SEM or forum posts.
I am thinking of using Brandpush (alternative suggestions are welcome :) for press release. If I do outreach, I am thinking of including key facts that can help in article creation.
Any other tips that can help increase possibility of coverage? Thank you in advance.