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May '25 •
[START HERE]👋 Welcome to The Game of Skool 🥳🎯
Welcome to The Game of Skool The best place for: 💬 Building a Community Around Your Content or Coaching Program 🎮 Using Game Mechanics to Turn Engagement into Real Value 💰 Monetizing Your Expertise Through a Thriving Membership Community 🎉 You’re officially in — and we’ve got something fun waiting for you. To get started, complete this short 3-step journey. It takes less than 5 minutes and will unlock your Mystery Gift. 🎁 Comment START below and 👉 click here to begin
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10d •
HAPPY 2026!
Hey everyone!!! Happy 2026! Here's to 100 more games and all the engagement we can possibly build for ourselves and our clients!!! May the force be with us!!! :)😁
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23d •
🎯 Client spotlight: Blair’s Stevenson
Quick shoutout to @Blair Stevenson , founder of Brava, a performance leadership consultancy in New Zealand, and who’s soon to launch his Skool community after weeks of focused work together. What stood out for him in our sessions wasn’t flashy tactics: it was the small, intentional decisions that stacked up: - Clarifying the culture he wanted → then defining concrete actions to support it - Pressure-testing ideas instead of running with first instincts - Choosing Skool deliberately for simplicity and long-term leverage - Designing engagement on purpose, not by hope Blair came in thinking he’d already thought most things through. What unlocked progress was slowing down and working through a clear, structured process, not more tips. This is exactly the kind of work we do in our recently launched group coaching: thinking better before building more. If you’re building a Skool community and want that kind of clarity (and pushback when needed), you know you can find it on our Premium tier👇 https://www.skool.com/professor-game-4694/plans
6d •
Is Gamification About Rewards… or Something Deeper?
We just published a new episode of the Professor Game Podcast with James Portnow (Extra Credits, Night Crew Games), and it hits a nerve I see all the time in gamification and community design. One of the big ideas we explore is this: Real engagement doesn’t come from just points, badges, or leaderboards. Those can help sometimes, but by themselves, they rarely create motivation that lasts. Instead, James talks about intrinsic engagement, iteration, failing fast, and designing experiences people actually care about, even after the “game” ends. So I’m curious to hear from this community 👇 From your own work or experience, what has driven the most meaningful engagement for you? Rewards and incentives, or something deeper like autonomy, mastery, purpose, story...? No right answers here. Let’s compare notes and learn from each other.
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13d •
🎄 Magical Christmas… or Hidden Failure?
A Christmas experience can look magical and still fall apart where it matters most. In the latest Professor Game episode, we break down a real holiday experience in Madrid that had beautiful storytelling, incredible characters, and meaningful interactions with kids, yet almost collapsed because of one overlooked detail: onboarding. Seen through a gamification lens, this episode is a reminder that confusion is never neutral. The magic doesn’t start inside the experience: it starts at the door. 👉 Community question: What’s the best (or worst) onboarding experience you’ve ever had, in a product, service, or community? What made it work… or fail? Drop your example below 👇 Let’s learn from each other.
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