Letās talk about why people really buy. Itās not just about features or benefitsāitās about emotion.
People buy based on emotion and justify with logic. Your job is to uncover the emotional reasons they need what youāre offering. Hereās how:
1. Ask Emotional Questions: āHow would hitting that xyz goal feel?ā
2. Paint the Future: Help them see their transformed life after working with you.
3. Show Empathy: Understand their fears and address them genuinely.
Comment below with your biggest challenge or question about getting into high-ticket sales š