What makes you Attractive to potential clients/members
You want to be attractive and get people to come to you (you don't want to be sleazy, begging and chasing others – being desperate and craving more clients Giving “value” makes you attractive - Demonstrate to people that you have/and you know how to get “the outcome that they want” by posting value-driven leverage content pieces - Deposits (Woowing people - they experience shifts, breakthroughs, and epiphanies) - Giving - painting the picture of how they can achieve the outcome they desire, makes you attractive (people want to have more of you) - By giving and helping you are building trust and authority, and showcasing your expertise - (Deposits) Provide them with an opportunity to get the outcome faster - If you provide them with an opportunity to work with you – some of them will take that action and inquire, do that by posting promotional content pieces - Withdrawals (Telling people what they can do next …) - They will hire you, so they can achieve “what they want” much faster! Instead of 3 years of struggling on their own, achieve it in 3-months working with you Being present online and making yourself “findable” - By posting content you are making yourself findable/present, you are providing people with a “buying environment” that they can explore – and if you don’t post, no-one can ever find you and buy from you - Content pieces are creating a “content web” that people can explore - Profile funnel – Content pieces will sit on your profiles, your profiles also need to re-present you, and give people the opportunity to take action passively (Profile photo, cover photo, bio with CTA link) - You will also need to have enough of the right people in your network who will be seeing your content pieces (Bonus course on how to make friendships, connections and interactions with new potential clients from FB groups, LI, and IG) TASK: Create a ’Client attraction value statement’ - Before you start creating “client attraction content pieces” you will need to know who you are targeting - You will want to create a value statement by which you will be creating all your content pieces, demonstrating value, and providing people with an opportunity to take action (Valuable attractive content pieces/topics come out of this statement): - I help [you] achieve [the outcome], [this way], want help? - Make sure that your statement is only 1 sentence, really short and punchy