27d ago in General discussion
Advanced IP Strategy #1 - Do it on purpose
So I'm challenging myself to write short posts daily about IP strategy. They are meant to be quick thoughts and IP strategies you can implement to start crafting a profit driven IP strategy for your company today. This is my first post.
Having a $1B IP portfolio doesn't happen by accident. In fact, the truth is, nothing happens by accident. You have to be intentional. Whether losing weight or making money, it's done on purpose. What's today's one simple strategy to create a profit driven IP strategy for your business?
Do it on purpose! Make that your goal. One thing you could do if you're an executive is to set the goal, then delegate the responsibility.
It could look like building an IP-First Team.
Could be assigning a manager to this role and giving them a regular reporting schedule.
Here's an example:
For this scenario, imagine that your employees are your secret IP weapon?
How so?
The best ideas often come from within your team.
But if they don’t understand how to protect or flag innovation,
those ideas are slipping away unnoticed.
So once you delegate your manager to do this...
give him a way to do it.
Two things that you can do today are:
1. Audit & Assess:
Have him/her conduct an IP audit of the business unit or department.
Assess the best way to optimize and monetize the portfolio or opportunities.
2. Plan & Implement:
Plan for success. Then implement.
On the executive level, the best way to do this is by training. Have the team trained on IP strategy in a way that implements the plan.
Training your employees on IP is one of the smartest investments you can make.
Don’t just protect ideas—foster innovation from the ground up.
Who’s empowering their team to think like innovators?
That's my first post of this style. Let me know what you think. 👇
#Leadership #InnovationStrategy #IPGrowth
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Advanced IP Strategy #1 - Do it on purpose
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