Problem – Understand the prospect’s problem or pain point. Ask questions and dig deep to uncover what’s really keeping them from success. The better you understand the problem, the better you can position your solution.
Promise – Show how your product or service solves their problem. Focus on the benefits that directly address their pain. Keep it clear and specific. The promise is how your solution makes their life better, easier, or more profitable.
Proof – Provide evidence that your solution works! Whether it’s case studies, testimonials, or data, proof is crucial to build trust and validate your promise. People buy with confidence when they can see real-world success.