I just launched my first real FB ad campaing. Prior to today I had only boosted posts before. The campaign is based on what I learned from watching the OWNROPS Facebook Flywheel video. Here's one of the 3 ads I'm running now: https://fb.me/adspreview/facebook/1Sv23uk6k80LcL3 Fill out the Instant Form if you have a second, you'll be helping me test the backend :-) Additional things I learned in the process of making these ads and getting the campaign going: - There are far too many ad formats on FB/IG, some with very different effects on your ad video - If you're only going to use one video resolution make it 1440x1800 as that will work with all of the FB/IG ad formats - Text placement in your video matters a lot. Some of the formats cover up lower and upper parts of your video and you don't want it to interfere with your video text. - I need a somewhat nicer microphone for recording voiceovers, my phone did not do a very nice job and I spent tons of time trying to make it sound better. - Test your sound out on a desktop but also on a phone, different speakers can have very different sound qualities - You can easily send your incoming leads into a Google Sheet, I find this very useful since I use Sheets as the basis for my customer tracking. - There is no built-in notification system for incoming leads from the Instant Forms! I kinda found this shocking. It's meant to plug into a CRM of some sort. I still need to sort out what I want to do about this. (Yes I know, zapier/jobber/copilot/etc) :)

When Colby started with us last year, he had about $30,000 operating cash after taking over a tree biz Same crew. Same trucks. Same equipment. AND same pricing... Fast forward: He’s now sitting on $200,000 cash and his tree business blew past his $680,000 goal Nothing “magical” happened. Here’s what actually changed: 1. He stopped being the bank. - We flipped his terms to requiring 50% deposit on quotes. - That one move alone took the constant “uh, it’s pretty tight right now…” feeling and killed it. 2. He raised his day rate based on real costs. - Started the year at $3,500/day. - Dialed in his real crew‑day costs (labor, fuel, wear, machines, etc.). - Bumped to $4,400/day and kept selling. 3. He actually knew his numbers. - No more “I think we’re making money.” - Job costing + clear targets = confidence to charge what the work is worth. His words, not mine: > “For me it was a pretty profound change because I was doing both at the same time… starting rate this year for our day was $3,500 and now we’re $4,400, and in that mix we added 50% deposit in. Revenue last year was $400,000 and we’re on track to exceed our goal of $680,000 for the tree service." This is what happens when an Operator: - Stops guessing on pricing - Stops fronting all the cash for clients - Starts running a real operating system instead of a “busy job” If you’re reading this and: - You don’t take real deposits - You don’t have a crew‑day rate you can explain on paper - You’re still waking up wondering if there’s enough in the account for payroll …these are the exact levers we install inside OPS Accelerator. I’m launching another Texas location to go from $0 → $100K/month this year using the same system we teach in this group, and the first Accelerator cohort is going to see that build in real time. We're kicking off Jan. 31st with this year's Accelerator cohort If you want to fix your pricing, lead flow, cash collection, and crew‑day math the way Colby did, drop “OPS” in the comments or go here to apply for OPS Accelerator:

Welcome to OWNR OPS 🤝 The mission here is simple: Help blue‑collar owner‑operators build 7‑figure businesses with real systems. Not more random tips. Not more motivational quotes. We've built a real operating system that turns Operators into OWNRS — and we're sharing it inside the Classroom Section to help you grow your own business 🤝 I'm going to outline your next steps so you can get the most out of this group based on where you're at right now. 1. What stage of business are you right now? Inside OWNR OPS we split people into three stages: - Starter – guys starting out doing $0–$20k/month - Operator – Doing roughly $20k–$80k/month - OWNR – $80k–$100k+/month with systems This group is built to move people up that ladder. 2. There are two paths inside this group If you’re a Starter (0–$20k/month): Your job is to use the Free Classroom Trainings to build a solid base. Go to the Classroom and complete OPS Kickstarter. This will help you: ✅ Dial in your pricing ✅ Set up your basic lead gen system ✅ Start closing jobs ✅ Build your basic weekly rhythm Use the tools and trainings in here to get yourself into that $20k–$40k/month Operator band. Once you’re there, we can talk about Accelerator. If you’re an Operator ($20k–$80k/month): This is who OPS Accelerator is built for. Go to the OPS Accelerator – Info lesson in the Classroom. I’ll walk you through the 16‑week implementation plan to install the OWNR Operating System in your business. If it sounds like what you need, fill out the application linked under that lesson or click here ➡️ https://start.ownrops.com OPS Accelerator is a paid, high‑touch program for Operators who are serious about moving toward 7 Figures Annually (or $80k–$100k+ months during busy season) with real systems and support. What to do right now: - Pick your stage (honestly) in the poll below: Starter, Operator, or OWNR - Follow the path above. - Use the free trainings, tools, and community. - When you’re ready for help building the full OWNR system, apply for OPS Accelerator