Effortless marketing is the best marketing!

Thoughts? J. Cole just released a song with a producer who’s beat he found on youtube after searching “J Cole type beat”. To me, this is another genius marketing move from Jermaine. J Cole, a former ‘bedroom producer’, reaching back into the community at his status, in combination with the dollar and a dream tour, lounge wear outfits, and bowing out of the superstar chase of his contemporaries (Drake and K Dot) solidifies him as Hip Hops favorite every-man.

What do you guys think of this move from Cole? If you heard the song, do you like it?

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