Before NightOwl I was hiding behind the scenes. I didn’t know how to share my perspective as a hairdresser-turned-founder selling to professional hair salons. Sun taught me how to actually use my stories to earn trust, without trauma dumping. For a product brand like mine, people buy from people they trust. We’ve grown from 2 states to 9 in one year. Honestly, the best investment of time and money I’ve made. Can’t wait to see you in there.

What I love about Sun Yi is he breaks down concepts and makes it easy for you to apply them. He holds nothing back and shares all the tools you need to become great at storytelling, including the myth sandwich and finding out whether you are the villain, victim or hero! The best thing about being in Night Owl Nation is getting direct feedback on your stories, which can save hours of trying to guess at it yourself!

The thing I'm actually getting out of this is learning to be authentic 🙃 I kept trying to work out what I was supposed to sound like, what the "right" version of me was. When I stopped, the people who show up are in line with my values. Real connections. The consistency got me too. Every week at the small groups you talk stuff through with people doing the same work, and it feeds the cycle. I'm growing as a business owner, not just a storyteller. Glad I'm part of this 🦉