Generative AI in marketing · AI Business Transformation

Generative AI in marketing

Generative AI (gen AI) in marketing refers to the use of artificial intelligence (AI) technologies, specifically those that can CREATE NEW CONTENT, insights and solutions, to enhance marketing efforts. These generative AI tools use advanced machine learning models to analyze large datasets and generate outputs that mimic human reasoning and decision-making.

https://www.ibm.com/think/topics/generative-ai-marketing

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