Joseph & Gourgen, sports enthusiasts turned foot care advocates since 2010. Mentored by Lee Saxby, they embraced barefoot principles. In 2015, their success in Sweden fueled their dedication. Despite diversions like family obstacle races, they shifted focus to online education with My Foot Function in 2020. With 5,000 annual orders and 20,000 workshop enrollees, their mission persists through social media, research, and team expansion.