Why on earth would I want to have no clients? Hold on you'll see! Charlie Munger, one of the best investors of our time, talks about the process of Inversion Thinking. This is a concept that takes advantage of how our brains are preprogrammed to look for the worst outcomes. We evolved to stay alive but not to thrive, this is why we can easily recall and recognize negative experiences. Therefore, Inversion Thinking is the process of taking the end goal and thinking of all the ways to guarantee the opposite negative outcome. In the Lawn Care and Landscaping Industry what do you need to be successful? Likely clients and a lot of them hopefully! Otherwise having a good crew or a bunch of equipment does not matter if you have no work to actually be done. Using the process of inversion thinking rather than thinking about how to have/get a lot of clients, let's think about 9 ways to have no clients! 1. Never Start - Don't even leave your house or post online. Someone might figure out you have a business. 2. Don't be Consistent - If you did happen to start a business for sure do not continue doing anything that could possibly work. If you are too consistent you could accidentally have success. Randomize the schedule as much as possible, show up when it's convenient for you. 3. Never Respond - Somehow someone knows about your business, make sure they never hear back from you when they contact you. If you must contact them back make sure you are very slow to respond.  4. Bad Offer - Make sure you do not offer services they are looking for. Price your services far too expensive. Never have room on your schedule to take more work. 5. No Follow Ups - Once the estimate is sent, ghost the client at all costs. Never do any follow up calls or texts 6. Poor Quality - Once the job has finally got on the schedule, make sure to do a terrible job. Better yet do not even complete the job. 7. Poor Customer Service - Surely after doing a bad job you should not acknowledge it. You should avoid contact with the customer at all costs.  8. Build Negative Word of Mouth/Reviews - Make sure you keep doing poor work and screwing clients over. You are the business owner so make sure you come out on top in all scenarios regardless of the outcome with the client. Pray for those 1 star google reviews!  9. Don’t Market - NEVER brand your trucks or wear company uniforms. Do not share information about your company and do everything you can to keep it a secret. If you have to market, target areas where people do not buy or you do not service.

Yesterday we held our first "Friday Morning Coffee" this is a live weekly call for all members of this community. There is no scheduled agenda for this call. Some weeks we may review high level or important posts from the community that week. Other weeks we will chat and discuss your current business, trouble shoot any bottle necks, etc. Join us this Friday @ 9am est while you drink your morning cup of wake up juice and prepare to finish the week strong!

Hey Everyone, Hope all is going well! Got a little debate to settle. Is is okay to mow when is been raining all day? What the risks and is it even worth it?

Here is a conversation starter: My big biggest bottleneck right now is I’m basically a solo operator and I have more work than capacity for just me and I am struggling to find someone that can trim grass and landscape but mainly right now I’m struggling with someone who is a good grass trimmer while I am doing the mowing. We have two days of mowing . I also have two days a week for Spraying fertilizer and weed control, mosquito control and a few other pesticide treatment programs.I have two or three guys to do landscape projects for me one day a week. I don’t know how to hire people or interview them as I have been fortunate or unfortunate depending how you look at it to have a pool of temporary workers from Mexico, but that’s not gonna work going forward with Augusta. It began as a temporary solution that’s going on for over 15 years and has me stuck. so my question here is I need help with the interviewing on boarding and hiring process for some people especially the first person that don’t need a whole Lotta training. Just need to be readjusted to the Augusta way of doing things and then they can start training people so on and so forth.