Aug 23 in 📲 Social Media
Access To Scarce Resources
I see significant confusion amongst people who are trying to build up the IG around the concept of "access to scarce resources". You hear Michael saying over and over again that these are the things we want to display on our IGs to create a high status profile.
Most guys' immediate assumption is that scarce resources imply only money, luxury and lavishness. Whilst these things are certainly scarce resources, they're far from the only ones. Additionally, don't forget the word "access" as opposed to "owning". You don't need to own any of the things or places you'll be displaying, you just need to show you have access to them.
So, let's help each other brainstorm different things that constitute scarce resources so those who are unsure about the concept can have a clearer understanding of what to shoot for.
I'll start with the three that I've used the most on my personal profile with tremendous success:
- International travel: many people would love to travel the world but can't, so by showing all the different countries I often travel to, I'm displaying access to a very scarce resource.
- Red carpet host: most people have never attended a red carpet event, let alone host such a red carpet. By showing myself as the host interviewing models, influencers and celebrities, I'm displaying access to a very scarce resource.
- Photo editing skills: the number one compliment I get when people look at my profile is about the editing and colour grading of my photos. I've spent years learning and practising colour grading, so today I have the skill to turn pretty much any photo into a cinematic-looking final product. Most people wish their photos would look like mine, and so mine are now a scarce resource in their minds.
What are some other scarce resources we could display on our profiles?
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Access To Scarce Resources
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