The Hidden Costs in Your Business · Max Business School™

The Hidden Costs in Your Business

Recently, I realized that spending too much time on non-core tasks, like writing follow-ups manually, was costing me potential revenue.

Here's what I mean.

There is only so many options in terms of the types of replies that I can receive from an email I send out.

It's either...

A) the recipient is OUT OF OFFICE...i cant force them back into the office lol (my campaign will automatically readjust its sending settings so that they see it when they come back)

B) the recipient is NOT interested...so I thank them for their time and leave them alone (don't bother them)

C) the recipient IS interested...I template a response to lead them into my next step (for me its a quick 5 min intro call)

Either way, there would be times when I would get a reply from a lead, and not follow up on time...that's lost money. (pic for proof from my first free trial client in their first 4 weeks...$25k just sitting there 😭).

I had to realize that the time someone replies to your email means that they are actively ON THIER PHONE or ON THEIR LAPTOP...THEY'RE RIGHT THERE.

So the quicker I can get my response out the better.

And the quickest way to do that is via automation.

Which is why I've now automated each one of these response variants to save hours each week.

What’s one hidden cost in your business that surprised you, and how did you address it?

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