If you're discussing a course with a potential customer, and they've expressed pushback in pricing , casually drop in mention of the payment plan to make it feel approachable.
For example, send a screenshot of the payment plan options and say:
“Look, the payment plan is still on! This makes it so much easier to get started without a big upfront cost.”
Sending an actual screen shot instead of just telling them about the payment plan- plants the idea that it’s both affordable and time-sensitive, creating urgency and accessibility. And some people are just visual!