Campaign Metrics Audit · Self Mastery

Campaign Metrics Audit

Hey guys, mind auditing my metrics. Been struggling a lot lately with lead conversion.

Niche: Roofing

Location: Frisco, Texas

My theory is CPM.

Leads are 75% of the time quality, and 33% of the time turn into appointments so thats great.

Only problem is CPM. Costs are always above $60, and If I had more impressions, Id have more link clicks and more leads.

This is only my theory tho, any suggestions?

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