May 29 in Marketing Challenges
How to sell my product when Facebook Ads are too expensive?
Hey there Wilhelm, can you consult me on how to solve my marketing problem?? I have a product that WORKS but I can't afford the ads.😭
Here's my situation:
- I'm selling a digital life planner for €9
- My conversion rate is 5% (I use Shopify)
- My CPA (cost to acquire a new customer) is around €7 on Facebook & Insta
- There's no margin especially after transaction costs and refunds
- I have A/B tested a €5 price point --> Conversion rate went to 9%!
Does this mean that people love my product but I have to promote it using organic traffic? If so, what's the best use of my time? Which channel should I focus on?
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How to sell my product when Facebook Ads are too expensive?
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