Let’s be real—following up with clients or prospects can feel a little awkward sometimes, right? If you’re like me, it’s not always easy to know what to say or when to reach out. But here’s the good news: the holiday season is the perfect time to reconnect! A warm, heartfelt holiday greeting is an easy, non-salesy way to get back in touch with people you haven’t spoken to in a while. Something as simple as: ✨ “Hi [Name], I hope this message finds you well! I just wanted to send you some holiday cheer and wish you a wonderful season ahead. Let me know if there’s anything I can help you with as we wrap up the year!” This little gesture shows you care, keeps the door open, and might just spark a conversation that leads to a stronger connection—or even a future business opportunity! So grab a cup of cocoa, write those messages, and spread a little cheer. You’ve got this! What’s your go-to way to follow up during the holidays? Share below! ⬇️

I’ve always been the type to keep moving forward. My brain is wired for the next challenge, the next goal, the next step. I love starting projects, mapping out plans, and imagining all the possibilities of what could be. But there’s one thing I’ve always struggled with: following up. It’s not that I don’t see its importance—I absolutely do. But in the rush of chasing new opportunities and trying to grow, it can feel like following up is “looking back.” And who has time to look back when the future feels so full of promise? The truth, though, is that following up isn’t about looking back at all. It’s about staying the course. It’s about showing up consistently, even when you don’t get an immediate response or the result you’re hoping for right away. And I’ve learned this the hard way—through missed opportunities, lost connections, and, frankly, some avoidable frustration. When I don’t follow up, I leave things unfinished. A perfectly good lead turns into a question mark. A conversation with potential turns into a dead end. That “I’ll reach out again later” often turns into never. The worst part? I know I’ve left success sitting on the table more than once because I didn’t take that next step. But when I do stick to my guns and follow up, incredible things happen. I’ll give you an example. A few months ago, I connected with an estate planning attorney who was looking for a reliable notary to handle their clients’ trust signings. We had a great initial conversation, and I could tell there was potential for an ongoing partnership. But then…nothing. No response to my follow-up email. My first thought was, “Move on—this isn’t going anywhere.” Instead, I decided to reach out one more time. I sent a quick message reminding them how I could help make the signing process seamless and stress-free for their clients. To my surprise, they responded immediately. They had been swamped with deadlines and had completely forgotten to reply. Within a week, we’d booked our first appointment together, and now, they’re one of my most consistent clients.