๐Ÿ“Š So What...?
I spent 3 years managing financial reporting for a ยฃ3bn revenue company, providing monthly reports to the CEO and C-Suite team.
My audience wasn't forgiving...
They were the busiest people in the building. They had no time to dive into the details. They wanted insights to enhance their decision-making, and they wanted them fast.
While it was high-pressure, I loved it. I learned a lot about data presentation, making insights actionable, and reducing the noise around data.
"So what...?"
A popular question I was asked constantly.
Data is great, but, if you can say "So what...?", it's meaningless.
The Gold Standard: "So that means..."
โŒ If sales were 20% above target... So what...?
โŒ If margins were declining... So what...?
Data without insight is useless.
โœ… Sales growth came from one big client. So that means, we should diversify our sales to reduce risk.
โœ… Margins are falling due to rising customer acquisition costs. So that means, we should revisit our ad spend and targeting.
So... how does this relate to Skool?
You look at your Skool metrics a couple of times a week. You see:
โŒ Trial conversion has dropped 5%
โŒ Traffic has reduced from 250 to 150 in the last 7 days
Use the "So that means..." framework.
โœ… Trial conversion has dropped 5%. So that means, we need to improve our customer journey during the trial period to convert them before the 7-day period is over.
โœ… Traffic has reduced from 250 to 150 in the last 7 days. So that means, we need to understand which source of traffic has caused a drop off in our about page visitors.
By asking yourself, "So that means...", you may not have the answer. But you'll start to think in a more actionable way to understand the drivers behind your movements.
Do you ask yourself "So what...?" when looking at the movements in your metrics?
Hopefully, this adds value to at least 1 person. If so, my job is done.
Any questions, drop them down below ๐Ÿ‘‡
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Liam Sheridan
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๐Ÿ“Š So What...?
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