Can't Get Customers With Content or Going Live?

💎

Mar 29 in General

After years of failing with content marketing and spending $100k+ on training I discovered the following...

Creating content or live-streaming you need to create with one of the 3 stages of the customer journey in mind first. No exception. You must move people through these stages.

Below is an example of a content creation/live-streaming schedule

Awareness = Monday, Wednesday, Friday
Consideration = Tuesday, Thursday
Decision = Saturday, Sunday

PLEASE ASK YOURSELF BEFORE YOU CREATE content or live-stream which stage you're going to be creating for.

Below is a description of the mindset, style, and approach for content at each stage.

This isn't a good idea, theory, or hack it's a core principle and must-do.

Like wheels on the car need to be present for it to work...

Creating with these stages in mind must be present or people won't convert! Period.

Remember 9 out of 10 posts or lives you are painting the picture, casting the vision, and providing value with a clear understanding of "because you gave me this value...what can I do now?"

Pretend after everything you say they are saying...

"And your point is?"

"And why should I care?"

"And what's in it for me?"

"And how long does this take?"

I promise if you get your head around this an make sure it's present BEFORE you create any content you'll convert so many more people to your list and into paying customers.

People will be like damn I love your content... IT MAKES SENSE!!

Here's those stages and styles:

🟥 Awareness Stage

Educational Videos and Posts: Create short, engaging videos or graphical posts that introduce common issues or topics relevant to your audience, aiming to educate without overtly selling. For example, quick tips, myth busters, or "Did You Know?" snippets that relate to your industry.

Ask questions related to your audience's interests and challenges, encouraging interaction and subtly guiding them to recognize their needs.

🟩 Consideration Stage

Comparison Content: Share content that compares different approaches to solving common problems, subtly highlighting the benefits of your solution. Ensure these are visually appealing and easy to understand at a glance.

Tutorial and How-To Content: Create step-by-step guides or tutorials within the Skool app, showing practical applications of your services or products. Use stories or posts for shorter tips related to your product's usage, benefits, or features. Share your insights and experiences related to your product or service, adding credibility and value.

🟦 Decision Stage

Customer Testimonials and Stories: Share testimonials or customer success stories. Highlighting real-life applications and satisfaction can significantly influence decision-making.

Exclusive Offers and Flash Sales: Promote special offers, discounts, or flash sales exclusive to your social media followers or Skool app users. Create a sense of urgency and exclusivity to encourage immediate action.

Product Demos and Features Highlights: Demonstrate your product's features, focusing on how it solves specific problems or adds value. Ensure these are informative, engaging, and highlight unique selling points.

For each stage, engaging with your audience through comments, direct messages, and community features within the Skool app is crucial.

This not only fosters a community around your brand but also provides valuable insights into your audience's needs and preferences, allowing you to tailor your content strategy effectively to turn strangers into new customers.

Did this help you have a "light bulb 💡" moment or did you know this already?

Talk soon,

-Mike

PS: This special promotion to save 50% Lifetime for MAKEONCE PRO ends March 31, 2024, at midnight so if you are serious or ready to grow faster, easier, and have more fun you might want to grab it while you can.

Several people joined today and like all things, the price will continue to increase as the value goes up.

So lock it in while you can and let's make it happen :-)

14 comments