This was the no-nonsense advice I gave recently
Too often we see what we do with rose-tinted glasses
We feel people must see the value we provide
Reality check
People don’t care about your coaching or your offer
They only care if its helping them get what they want
If your offer is not solving a “Rome is burning” problem
Then its going to be an uphill struggle to sell it
The bigger the problem the bigger the paycheck
Most coaches are simply not solving a big enough problem
But want to be paid big $$$$
I am not going to drop four figures to solve procrastination.
But I might be willing if this was linked to a bigger problem
Of changing how I view myself and how procrastination is just a symptom
Of being afraid to confront my inner demons
And the deep healing work needed.
Crafting you offer around a burning problem
Rather than your services
(Which almost everyone else is saying the same thing)
Gives clarity to your potential customer
And the outcome they can get going through your program
I have together an eBook and mini-course on how to create a “no brainer” offer that gets people to buy
check out the classroom for more details