Should I also Blog?
Simple answer is Yes, But.
The yes: if you have an important message to convey, you do most of the writing yourself with limited AI help, you enjoy it, and feel that you can capture an audience's attention...then yes it can work. Also, I would suggest making it a video so that you can share across multiple social platforms, be sure to direct the audience back to the original Blog Post, and try a variety of headings to get people's attention.
The But: there is certainly saturation in the market, with the incorporation of AI writing tools, anyone can throw together a Blog and then find marketing strategies to get attention, so the space is competetive. So be sure you have a very specific marketing plan in place, where will it be posted and why, who are you targeting, how do you plan to track results, and does it align with your marketing goals.
OR you are just doing it for fun - which is perfectly fine as well. Fun is also a marketing goal.
Feel free to post your quesitons or comments below as today we explore the upside and downside of making a blog.
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William Sammons
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Should I also Blog?
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