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Group Coaching: Warm Marketing is happening in 18 days
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Day 1 of the 5 Day Challenge!
Day 1 as we revolutionize your marketing startegies for 2025, no more buying cold leads, painful phone calls, endless post cards, akward door knocking...just warm leads with friends, family, and local businesses. For Day 1 we start with the list, we need to brainstorm who your best collaborators will be and as you follow the prompts in the guide you will see the strongest places to get your brainstorming started. Again, as I bring you the abridged version of our course, you will get the essentials to build a better marketing strategy and get more leads for your business. Any questions go in this thread or email me at LiveLocalMD@gmail.com - and we will see you tomorrow for Day 2 as we lead you to your first local business marketing video!
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Becky Wilson
William Sammons
New comment Dec '24
Day 1 of the 5 Day Challenge!
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5 Day Challenge!
Announcing the 5 Day Challenge Starting December 9th! First, the Schedule: 12.9.2024 is Day 1: How to make the list of potential local businesses that you want to support 12.10.2024 is Day 2: Setting up the Appointments, strategy, and scripts to use 12.11.2024 is Day 3: Making the video commercial with the business owner. Video Made Easy! 12.12.2024 is Day 4: Distributing the content to audiences and have endless content for yourself 12.13.2024 is Day 5: Use the CRM to follow up and get more leads into your pipeline Second, what it will be: In five days we will show you how to post your first video collaborating with a local business and how that will generate more leads for your business and jumpstart your marketing for 2025 Third, why you need it: Challenge your marketing skills while also sampling the Live Local Warm Marketing Program and how we can help you grow your business, without the pain and suffering of buying cold leads. Starting December 9th in this Discussion Board, you will get the instructional video with a guide to follow and then each day the next step, leading to a video you can use for the New Year!
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William Sammons
New comment Nov '24
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Video Made Easier
If you want to start making video or make it easier, remember you don't have to do a one-take. And you can cover several topics with this simple trick...check out the video today and see how video can be easy for your marketing strategy!
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Video Made Easier
Friday, ready to send your email?
Fridays are the perfect time to hit send on that email to your contact list. I know there’s plenty of research on the “best time of day” or the “ideal send time,” but honestly the best time is when you actually send it. Fridays can get busy, but getting your message out before the weekend kicks in is key. Since this is a warm marketing blog, let’s focus on how to get more people to open your email. The trick? Give your audience what they actually want. ✅ Local business & event updates ✅ New businesses opening in town ✅ Weekend specials from favorite local spots What’s not in that list? Sales pitches. Your email isn’t for selling—it’s for providing value. When your audience knows they’ll get useful, local info (instead of just another promo), they’ll actually open and read it. Today is all about giving—so check out the email guide attached and make your next email one that your audience looks forward to!
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Katy Hill
New comment 3d ago
Simplicity and Video
Today, I had a great meeting with someone interested in warm marketing. Their first question? Whether I have a full video crew and how expensive that would be. The simple answer: No, because warm marketing isn’t about high-budget productions. We teach entrepreneurs the basic skills needed to use warm marketing as a strategy to grow their business—not turn video production into their business. You don’t need a full crew. With just a few pieces of equipment, you can create effective videos, market them properly, and connect with more people. The key is intentionality, purpose, and loving what you do. Check out an example of the quality we teach! And don’t forget—Monday kicks off the 5-Day Challenge, where I'll walk you through the entire process to get your warm marketing up and running in no time. Be on the lookout!
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Simplicity and Video
How are you Different Though?
Yesterday, I had an eye-opening meeting with an experienced business coach, Phil Whitebloom. If you’re on LinkedIn, I’d recommend giving him a follow! What stood out most during our conversation was how quickly he cut to the chase. He said, “I get it, tons of people market. But why would I tell anyone about you when others are already doing the same thing?” That question hit home. It’s simple: I teach. I’m not here to offer SEO tricks or AI automations—those are just sales tactics. What Live Local is all about is teaching you how to connect with people, build genuine, long-lasting relationships with your community, and become a positive influence in the place you call home. We’re not just about making sales; we’re about teaching you how to build a business that matters. Sure, you could call this the “long road” to running a business, but it’s also the road to building a sustainable and impactful one. I know because I’ve lived it. For over 16 years, I’ve built my real estate business through warm marketing and authentic community connections. It’s not for everyone—if buying cold leads and making sales calls is your thing, that’s fine. But for me, it’s never been the answer. If you’re ready to invest in your business the right way, head over to the Classroom Tab and sign up for Group Coaching. Let’s start your warm marketing journey and build a business that stands the test of time.
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Brenda Garrison
William Sammons
New comment 5d ago
After the Event
This weekend, we hosted our annual gym crawl, making today the perfect opportunity to dive into some post-event strategies. Here are a few key tips to keep the momentum going: 1. Stay Connected: Don’t let the event mark the end of your networking efforts. Leverage the connections you just made and keep the relationships growing. 2. Thank Your Participants: Post a follow-up thank-you video—just like the one attached here—to show your appreciation and keep the event fresh in everyone's minds. 3. Gather Feedback: Share a feedback form to make future events even better. This also helps participants and local businesses feel heard and valued. 4. Update Your CRM: Add new contacts to your CRM and share helpful information, like details about upcoming events or local business news. Keep it informative, not salesy. 5. Repurpose Your Content: Use event photos, video clips, and other content to keep the energy alive as you build excitement for your next event. Share if you have more tips to make post-event engagement as successful as the event itself. Drop them in the comments below—we’d love to hear your ideas!
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After the Event
Presentation Day!
Once again, thank you to Elevate and Luminate Change for inviting me to present today on the simple and effective event. Remeber to stay consistent, we simplify, get organzied, set goals, assign roles, and use the Live Local Charts! Attached is the presentation for you to utlize and keep building your community!
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Katy Hill
New comment 10d ago
Presentation Day!
Resources for Events
And here are the resources that I have developed over the past fifteen years to help make our events go more smoothly. Feel free to add your questions, comments to help our community
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Feedback as a Niche Tool
Feedback—it sounds simple, but it’s a game-changer for refining your niche marketing strategies. Let’s build on the discussion from yesterday and dive into how to ask for, use, and act on feedback to better connect with your audience. Step 1: Don’t Forget to Ask for Feedback As obvious as it sounds, we often forget to ask for feedback. The solution? Systemize it! Set up an automated process to request feedback after a sale or interaction. Whether it’s a checklist, an email, or a mailer, find something that works for you and takes the guesswork (and manual effort) out of it. Step 2: Lean Into Positive Feedback When you receive positive feedback, really listen. How did your product or service make your customer feel? What problem did it solve? And what does this tell you about who your customer is? Remember that avatar we talked about yesterday? (Yes, we’re looking at you, Bob!) Use feedback to continue developing that persona. The more you know about Bob—his needs, preferences, and pain points—the better you can target him and others like him. Step 3: Embrace Negative Feedback This one’s tough but crucial. Negative feedback can sting, but it’s often where the most valuable lessons hide. First, set emotions aside (as best you can). It’s not always the customer’s fault if their experience didn’t meet expectations. Instead, ask yourself: - Who is this customer? - What did they need? - Are their criticisms valid? - Can I make adjustments to my business, or is this just not my target audience? Sure, sometimes it’s just a Karen moment, but don’t dismiss it immediately. Take time to process their thoughts—you might uncover a valid point that can help improve your business. Step 4: Follow Up and Show Appreciation Feedback doesn’t have to be a one-and-done exchange. If you have follow-up questions, don’t hesitate to ask. And even if you don’t, a simple thank-you message can go a long way. Let your customers know their input matters and makes a difference.
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What About Bob, then?
You’ve heard it before: “You can’t be all things to all people.” It’s true—you need to niche down and find your ideal client. But how do you actually do that? It sounds simple, but it can feel overwhelming. Don’t worry; today I’ve got you covered. Let’s start by creating an avatar—your perfect client. For today, we’ll call them Bob or Roberta, depending on your target gender. Imagine this person in detail: - What do they look like? - Where do they live? - What do they do for a living? - How much disposable income do they have? - What are their hobbies? - What do they drive? - What do they eat or drink? - Et cetera, Et cetera, Et cetera - Most importantly, what’s their main problem, and does your product or service solve it? The more specific you are, the better. Once you can picture Bob or Roberta—their personality, lifestyle, and challenges—you can tailor your content to resonate with them. When you focus on your ideal client’s likes, dislikes, and pain points, your messaging becomes clearer and more compelling. That doesn’t mean you’ll exclude everyone else. Be open to unexpected customers who might not fit your "perfect" profile—imperfect clients still buy! But narrowing your focus helps you attract more of the right leads. Spend some time today creating your perfect client avatar. Once you’ve done that, you’ll have a crystal-clear vision of who you’re speaking to in your marketing. From there, capturing more leads becomes a whole lot easier.
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When you Market to Everyone, You Market to No One
The old saying goes, "If you’re marketing to everyone, you’re marketing to no one." So how do you figure out your target audience? You can’t be all things to all people, right? It all starts with values. You need to establish who you are as a business, how you want to be seen, and what’s most important to you as a business owner. Are you focused on giving back to charity? Is your brand all about being family-oriented? Or maybe your goal is to maximize work-life balance. Whatever it is, getting clear on your values makes everything else easier. When you know who you are, creating content feels more natural. You’ll find it simpler to spot businesses to collaborate with—and just as important, you’ll know which opportunities to say no to. In our Coaching Group, we’ve got a handy guide to help you focus on your values and figure out what really matters to you. This isn’t a “do it once and forget about it” kind of thing. It’s an exercise you’ll want to revisit often, making adjustments as your business evolves and ensuring you’re staying true to your vision. Bottom line: You need to nail down your business values before you can define your target audience or map out a clear vision for your company. Check out the Classroom tab to learn more about our Group Coaching course. We’re here to help your business get focused and on the right track.
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Katy Hill
New comment 14d ago
Marketing Growth
As we wrap up this week's focus on Trust in Warm Marketing, let’s dive into a powerful growth hack to build a bigger, trusting audience. Trust isn’t just a buzzword—it’s the foundation of effective warm marketing. If you want to grow your reach, showcasing your successful collaborations with local businesses is a surefire way to do it. Here’s how: Share the stories. Highlight the local businesses you’ve worked with, what you achieved together, and how your partnership built mutual trust. This can take many forms: - Testimonials: A few kind words from a business owner go a long way. - Social Media Posts: Showcase collaborations with photos, videos, or posts about your joint efforts. - Blooper Reels: These add a human, relatable touch—because we all love a little humor. - Event Highlights: If you’ve hosted an event together, share the success! - Referrals: Don’t forget to ask for introductions to like-minded businesses—referrals are gold in warm marketing. The key is to let your content do the talking. When your audience sees how others trust and value your work, they’ll start to feel the same. It’s about building a ripple effect of trust. Finally, make sure your messaging is crystal clear: more and more local businesses trust you to collaborate with them, and that trust fuels your growth. With consistent storytelling and a touch of creativity, you’ll see your audience grow—one meaningful connection at a time.
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Katy Hill
New comment 16d ago
Story-Telling
When warm marketing, it’s tempting to step into the hero role—swooping in to “save the day” with your marketing and collaborative efforts. However, it’s essential to remember that the spotlight belongs to the local business. They are the hero; you are the support. I’ll admit, I sometimes forget this rule. It’s easy to get excited and caught up in helping others. But when creating content, the focus must always stay on them—they need to be the center of attention. Why? Beyond the obvious benefits of giving and altruism, this approach builds relationships. Think about it: if you had a friend who always hogged the spotlight and stole your moments to shine, how long would you enjoy their company? The same applies to marketing. Letting the business take center stage makes them feel important, seen, and supported. And that is what truly matters. To establish trust and build strong relationships, we must prioritize giving first. Put the business’s needs before your own. When you give without expecting anything in return, you’ll be amazed at the good things that come your way.
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Video Tip
Just a quickie today: if you want to do video but don't feel like being ON video, here are some solutions!
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Video Tip
Trust
One of the main reasons warm marketing is so effective is that it helps you build trust within your community. And trust isn’t just a bonus, it’s a cornerstone of success in sales. If someone doesn’t trust you, they’re not going to spend their money or time with you. It’s that simple. When you invest your time and effort into helping a local business owner succeed, you’re not just offering support, you’re establishing credibility and building a meaningful connection. By helping them market their products or services without expecting an immediate return, you’re not only gaining their respect but also earning the trust of their audience. In essence, you’re expanding your reach and strengthening your reputation—without any hard sells. Collaborating with local businesses isn’t just generous—it’s strategic. It’s the most effective way to get in front of more people at once, grow your visibility, and strengthen your reputation. When your platforms work together with theirs, everyone wins. The secret sauce? Intention and authenticity. When you approach warm marketing with these two things, you’re not just promoting yourself—you’re fostering the community trust your business needs to thrive.
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Katy Hill
New comment 21d ago
How to Get Started
New Year, new goals, and warm marketing needs to be a priority for your business, but where do you start? Simple: with you. The values of your business need to be clear before you can ever find who you want to meet and collaborate with. Who are you as a company, as an entrepreneur, what do you believe in, what do you want to be and achieve? Once you know you, then we can move forward with the how. Call to action: this week be sure you establish your company values.
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Katy Hill
William Sammons
Brenda Garrison
New comment 24d ago
Hey There Friday
It is a Friday, almost to the weekend, or as we entrepreneurs call it - the next two days. So I wanted to toss it back to you: what topics do you want covered to help your business? What do you think will help the next part of your warm marketing journey?
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Follow Up Days
Yes, we all know that the riches are in the follow up, we have heard it over and over. However, how many of us actually spend the time to do it? How many one-on-one meetings do owners never hear from you again or coffee shop posts fade into the ether? One strategy we teach is that every local business post, every meeting with an owner needs a follow up; furthermore, the follow up should be requesting to provide more free service. How can you seperate yourself from the other salespeople, by following up, telling the business how much you enjoyed their product and you would like to help give more to them. Maybe a video, maybe a podcast, maybe just making some flyers, but take the next step in giving...because it is rare that others will.
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KPI
Key Performance Indicators - where data gets interesting. As you get into your new year goals, be sure that your actions are trackable. If you have decided to do, for example, two social media posts a day, how are you deciding if this is effective? If you are doing one local business video a month, how do you decide if this is working? Be sure you can track your actions, which is one of the strategies that we teach in the Group Coaching Session, plus you get the guides to implement to help you save time and be effective.
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Katy Hill
New comment 25d ago
Snow Day
Our area is not exactly used to getting snow, so when we recently got 10" the kids had no school and businesses were shut down. Furthermore, by establishing your action list and tracking your daily activities, it actually frees you up to spend more time and have fun with the family. By knowing what tasks need accomplished per day, you can knock them out early and then have fun playing Uno and then a little sled riding. Action planning is all part of the Group Coaching course coming to you next on February 20th - look in the Classroom section for details!
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Katy Hill
New comment 27d ago
Samples
With some simple tools this weekend, a phone -microphone - and a gimbal I had a chance to meet another local business, got to meet the owners, some of the patrons, and a few vendors. This is how the warm marketing program works, you give, have fun, meet new people, and watch your CRM grow under the right guidance. With simple structure and focus, the Live Local Warm marketing program will help you grow your business! So checkout the latest local business video (I postponed the interview due to a bad cold where you can't understand me):
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Samples
Have Some Fun
If you are like me, you have set your goals, have an idea of your numbers, and the morning routine - all the important elements to a successful 2025. You have the spreadsheets, the dream boards, whatever you use to have your goals and actions on display as reminders. But today, let me challenge you to take one more look before we get too far into the year and make sure you add something fun. Yes, your marketing can't just be organized and simplified, it has to be intrinsically motivating and fun. Does your goal board have fun? Double check.
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BACK!
Taking the time to step away and spend some time with family is important, let's face it there is NO way we can have true work-life balance, but focusing on family when with family and focusing on work when at work is our best attempt at it. So be on the lookout for more tips and information as we head into 2025!
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Final Group Coaching Course Recap
Now that we have wrapped up our final course, we had a chance to answer your personal questions about the systems and strategies. Here is the most vital part...take action. Do. Get out there. The strategy is meant to have fun, to be consistent, and attract more leads but only when you have your systems set up and you are marketing intentionally. We talked about the difference between a picture of a local coffee cup during the holidays and that same cup photo, tagging the business, including your audience in the post with a call to action, following up with the business owner on how much you love their store and that you provide free marketing, adding them to your CRM, and then creating content to get and keep your audience's attention, with planned follow-ups. A MUCH different cup of coffee, right? That is what your success will look like and how you will stand out with your competition. Again, I am here if you need help, ask questions, I have shared the Skool link several times if you want to be part of the discussion as well - all free for now so get grandfathered in while you can because it is my mission for warm marketing to catch on and steadily help communities grow. So once again, thank you for your help, your support, your TIME as we thrived through our group coaching session...now finalize your marketing plans and take action!
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Another Easy Win
As you wrap up your holiday shopping (get it, wrap up?) - snag a quick picture of that unique, local find and do a shout out post bragging about your favorite local businesses. Anyone can buy from Amazon, but that local coffee or tea or jewelry et cetera, that is unique and local deserves some attention to that local business.
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Simple Video Idea
An easy win is to sit down with a local business owner and simply ask them what they are offering for the holidays that the audience may like. Short, to the point, gives your audience a clear call to action, and a business a chance to promote themselves.
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Katy Hill
New comment Dec '24
Holiday Season
This time of year is welcomed hecticness for sure - so as a warm marketer, one of the easiest things we can do to help our fellow local business owners is simple research and a specific call to action for your audience. "Looking for stocking stuffers, try XYZ on Main Street," "That hard to buy for uncle, did you know XYZ has gift cards to please any Grinch on your list?" A simple re-post with a clear call to action will go a long way to helping your peers!
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Katy Hill
New comment Dec '24
Day 5 of the 5 Day Challenge
And this is it - the last day, by now you have all the basic skills you need to not merely make your first video commercial with a local business owner, but the tools you need to grow that into more leads for your business. No more buying cold leads that only pan out less than 3% of the time, rude exchanges when you door knock - enough is enough. Get more leads, and build your business by serving your community with intentionality and focus. On the last day we talk about how to expand our warm marketing strategy, and how to make it work for you - there will be a video tutorial and the Video to Leads Hacks. So you now know how to make the videos, how to get in front of local business owners, and then how to distribute and expand this strategy -- all of the basic skills you need to start your warm marketing brand that will boost your business and get more leads into your CRM. If you love what you see and want more, keep following the discussions on this platform. Want even more - under the Classroom tab you will see a more in-depth version of this course you can self-pace, and if you are ready to be coached, the next Group Coaching Session starts February 20th and the details are also under the Classroom tab. And remember, that I am here to help, I want your business to grow and succeed and I want you to do it with warm marketing in your community!
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Katy Hill
New comment Dec '24
Day 5 of the 5 Day Challenge
Day 4 of the 5 Day Challenge
Now that you have video content, we need you to get it out to the world! Attached today, in addition to the video tutorial, are the content hacks and then the content tracker. The Hacks handout is a list of strategies that you can use to get the content out in a variety of ways, and some time-saving tips as well. Secondly, the tracker is what I use to ensure I am staying consistent and keeping score; of course, the example here may not work specifically for you, but you get the idea. Make a list of what actions are vital for your business and then how many times per day/week you have to perform, and simply keep score. This will help you get a rhythm going and help you decide on what actions need to stay and go along the way as well. Also, be sure you always end with your call to action - where do you want your people to go once they love your content? A CRM? Subscribe? A website? Make one clear and consistent call to action. Simple. Consistent. Clear Messaging. Now get out there and take action.
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Katy Hill
William Sammons
New comment Dec '24
Day 4 of the 5 Day Challenge
Week 6 Group Coaching
A summary of how Week 6 went for the group: THAT was a fun one this week--special thanks to Amberly and her insights on creating the perfect branding for your cards and business. And that is what we do with the Warm Marketing Course - keep it simple, keep it affordable, it has to be effective, and serve others. We believe this is the most rewarding way to run a business. Amberly Contact: www.sendoutcards.com/amberlyshreve roxybeachtan@yahoo.com 302-858-3843 cell https://www.linkedin.com/in/amberly-shreve-b70205132/ With that being said, we covered the ins, outs, and power of sending cards to your clients/friends/family, and then a quick review on how an event can work for your business. I was as honest as possible that events have been influenced by COVID, I am finding attendance down overall, but there are absolutely situations which hosting an event makes complete sense and can serve you and a local business(es). So use the Event Planner, it has undergone over ten years of edits, know your role, clear communication, set the goals, and then focus on marketing to your audience and an interested audience that you have yet to meet. It can be effective and moreso fun. Next week, bring all of your questions for an open Q and A about what you have learned, what has been working, any tips or hacks that you would like to go over, and then some final activities to wrap up our Session.
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Day 3 of the 5 Day Challenge
And now let's get to the nuts and bolts of this process - the equipment you need and some tips for your first video. I need to keep this section simple, affordable and remove any possible excuses one could come up with such as "I can't afford it" or "this is way too time-consuming." This section is easy, you will need only 3 things, under $50 and it will get you in front of more people, get you more content for your audience, and will grow your business, and get you more leads. In this section, you will find the video tutorial as well as the equipment handout and a little bonus content for a step by step process to doing your first video.
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Day 3 of the 5 Day Challenge
Day 2 of the 5 Day Challenge
Day 2, now that you have a list of businesses that align with your values, it is time to start getting in front of them. I often tell my group coaching students, the focus of our marketing is to get and stay in front as many people as you can - whoever can do that wins. The video commercial strategy gets you in front of business owners and their audience, but the hurdle is how to start and that is where most marketers get frusterated and stop...but not you. Today you will find the video tutorial explaining the strategy and then a handout that is 15 years in the making. It includes hacks and scripts that I have used, edited, and implimented, leaving only the effective ones behind and saving you hours and hours of trial and error on your own. So without further ado, let's get to action, Day 2 is making appointments.
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Day 2 of the 5 Day Challenge
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Live Local Warm Marketing
skool.com/live-local-warm-marketing
Warm Marketing Strategies to get more leads and Build your community
Leaderboard (30-day)
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