Feedback—it sounds simple, but it’s a game-changer for refining your niche marketing strategies. Let’s build on the discussion from yesterday and dive into how to ask for, use, and act on feedback to better connect with your audience. Step 1: Don’t Forget to Ask for Feedback As obvious as it sounds, we often forget to ask for feedback. The solution? Systemize it! Set up an automated process to request feedback after a sale or interaction. Whether it’s a checklist, an email, or a mailer, find something that works for you and takes the guesswork (and manual effort) out of it. Step 2: Lean Into Positive Feedback When you receive positive feedback, really listen. How did your product or service make your customer feel? What problem did it solve? And what does this tell you about who your customer is? Remember that avatar we talked about yesterday? (Yes, we’re looking at you, Bob!) Use feedback to continue developing that persona. The more you know about Bob—his needs, preferences, and pain points—the better you can target him and others like him. Step 3: Embrace Negative Feedback This one’s tough but crucial. Negative feedback can sting, but it’s often where the most valuable lessons hide. First, set emotions aside (as best you can). It’s not always the customer’s fault if their experience didn’t meet expectations. Instead, ask yourself: - Who is this customer? - What did they need? - Are their criticisms valid? - Can I make adjustments to my business, or is this just not my target audience? Sure, sometimes it’s just a Karen moment, but don’t dismiss it immediately. Take time to process their thoughts—you might uncover a valid point that can help improve your business. Step 4: Follow Up and Show Appreciation Feedback doesn’t have to be a one-and-done exchange. If you have follow-up questions, don’t hesitate to ask. And even if you don’t, a simple thank-you message can go a long way. Let your customers know their input matters and makes a difference.