Sent 630 invites this week with the copy we voted on 2 weeks ago, here's the results compared to our strongest copy...
OUR COPY (TEST):
Template:
Hey [[name]], I share tips & examples of how [[avatar]] makes more money with [[service]]. If that helps you, connect with me!
Actual:
Hey John, I share tips & examples of how developers make more money with green incentives. If that helps you, connect with me!
Connection Requests Sent:
630
Connected:
41
Connection Rate:
6.5% (gross)
Standard Message (Baseline):
Template:
Look forward to connecting [[name]]! [[avatar]], are eligible for [[benefit]] via [[our service]]. Hope to explore this opportunity with you. All the best - [[your name]]
Actual:
Look forward to connection John! Your developments are eligible for $2.50-$5.65 per sqft via 179D program. Hope to explore this opportunity with you. All the best - Jonny
Connection Requests Sent:
786
Connected:
156
Connection Rate:
19.8% (great)
Hats off to Jonny for making this piece of copy, it's simple but has worked for us for a while.