Podcast or YouTube for B2b Lead Generation?

For 2023, I'm looking to get some media content creation going. I've heard from peers (including David Khim whose on here as well!) that podcasting is a great way to gain leads, mainly because by inviting high profile guests you develop relationships and get intro's, etc.

I personally think YouTube videos are the future but I've heard from lot of people that while it's a great medium, but it's not bringing in leads.

Thoughts from the group?

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