𝗔𝗻𝘄𝗶𝗻 𝗵𝗮𝗱 𝘁𝗵𝗲 𝘀𝗮𝗺𝗲 𝘀𝘁𝗿𝘂𝗴𝗴𝗹𝗲. Anwin's services touched on the finances of other businesses. Making it very difficult for her to chat and book calls with ideal clients without pushing them away. So when we started working together, we focused on a few core areas: • 𝗢𝗳𝗳𝗲𝗿 𝗰𝗹𝗮𝗿𝗶𝘁𝘆 • 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 • 𝗢𝘂𝘁𝗿𝗲𝗮𝗰𝗵 𝗮𝗽𝗽𝗿𝗼𝗮𝗰𝗵𝗲𝘀 As your offer and content clarity and approach is such an important part when having conversations. Because it will make it easier for your ideal clients to know who you are, what you do and how you do it. And with content to back that up, it helps you best present yourself in a conversation. Once those 2 areas are nailed, we then focused on outreach, with this consisting of: • 𝗖𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝗶𝗱𝗲𝗮𝗹 𝗰𝗹𝗶𝗲𝗻𝘁𝘀 • 𝗦𝘁𝗮𝗿𝘁𝗶𝗻𝗴 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻𝘀 𝘄𝗶𝘁𝗵 𝗶𝗻𝘁𝗲𝗻𝘁-𝗯𝗮𝘀𝗲𝗱 𝗹𝗲𝗮𝗱𝘀 • 𝗨𝗻𝗰𝗼𝘃𝗲𝗿𝗶𝗻𝗴 𝗴𝗼𝗮𝗹𝘀 𝗮𝗻𝗱 𝗽𝗿𝗼𝗯𝗹𝗲𝗺𝘀 𝘁𝗼 𝗯𝗼𝗼𝗸 𝘁𝗵𝗲𝗺 𝗶𝗻 This helped me and Anwin experiment to best find what was and wasn't working with this, to refine it, then to repeat it. Which is why LinkedIn lead generation doesn't have to be complicated. Just put your energy into the areas it gets rewarded the most.