Shopify Store Review Checklist for Store Review
We are about to develop a Shopify Checklist for a Store Review. Feel free to help us obtain insights what you might suggest improving. Feel free to use the guide already to assess your own store: 1. Store Design & User Experience - Mobile Optimization: All pages are fully optimized for mobile devices (test on various devices). - Navigation: Clear and intuitive menu navigation, easy access to key pages. - Speed & Performance: Load times under 3 seconds on desktop and mobile devices (use tools like Google PageSpeed). - Professional Branding: Consistent use of logos, colors, and fonts that reflect the brand image. - Clear Call-to-Actions (CTAs): All CTAs (“Buy Now,” “Add to Cart,” etc.) are easy to find and clearly worded. 2. Product Pages - Product Images: Use of high-quality and engaging images (preferably lifestyle and product photos). - Product Descriptions: Descriptions are informative, benefit-driven, and convincing. - Pricing: Prices are competitive, transparent, and easily understood by customers. - Trust Signals: Presence of customer reviews, star ratings, and trust badges (e.g., SSL, buyer protection). 3. Checkout & Payment - Checkout Process: The checkout process is quick and easy, with minimal effort required by the customer. - Payment Options: Multiple payment methods (e.g., PayPal, credit cards, Apple Pay) are available. - Abandoned Cart Recovery: Automated emails or notifications are in place to recover abandoned carts. 4. Marketing & Conversion - Email Marketing: Automated email campaigns (e.g., for abandoned carts, special offers) are active. - Social Proof & User-Generated Content: Customer reviews, testimonials, and user-generated content are prominently displayed. - Discounts & Promotions: Effective discount strategies (e.g., time-limited offers, bulk discounts) are in place. - Remarketing Strategies: Facebook and Google remarketing campaigns are set up to recapture visitors. 5. Traffic & SEO