I want to test a new offer for a local bodyshaping (cryolipolysis) treatment. I have a few ideas and want to hear your thoughts.
The current offer is 100€ off plus free anti-cellulite treatment. Normal Price: 249€, reduced price: 149€ (for one body zone).
Here are some ideas:
- 📈Higher price, more value added: change the base price to 450€, advertise a 150€ discount, free extra body zone, free anti-cellulite-treatment. My thoughts: Making use of mere association tendency (Client perceive service as higher quality due to higher price. More expensive = better). A price of 149€ might make prospects think "I surely won't get my dream body for only 149€", so i increase it. Also, more profit and higher quality leads?
- 🎁Advertising a giveaway of a free bundle of 3 treatments. When the time is up I choose one winner and send second place prices to all other applicants (like a 100€ discount).
Happy to hear any thought or suggestions!