Call ad only campaign and separate responsive search ad

Hi everyone is it a good idea to do a call ad only campaign and have a separate responsive search ad campaign with lower cost per click. Both campaigns will have the same keywords. Issue is the responsive search ad is costing a lot and not getting conversions, on top of that it swallows the budget. on some days the call ads are very expensive, so I was thinking of lowering the cost per click on a responsive search ad on a separate campaign. Is this a good idea or bad? thanks!!

4 comments