Here's a video on the anatomy of my best ad so far - for one client, it produced $47.6k in rev in 2 months from 2.7k spend, 17.6x ROI.
Here's the math:
149 Leads
28.3% ABR
66% SUR
68.42% SCR
Avg. ticket $2500
^^Lots of the ROI comes down to client's ability to close. Still happy about our part though - we're getting show ups for $98 which are worth $1700 on average for the client.