I want to start this reflective conversation with a bold statement - everything is hypnosis and our results are a direct reflection of how good a hypnotists we are...
The moment you show up in front of a prospect, you’re directing their attention, creating impressions, and influencing their thoughts, whether you’re aware of it or not.
From this moment on, every word you say, every gesture you make, every pause you take is a hypnotic induction.
Your presence alone sets the tone for how they perceive you, your offer, and the value you bring. And here’s the deep truth, I realized quite a while ago when doing coaching and therapy work - if you’re unaware of this, you might be hypnotizing them to hesitate, doubt, or even to walk away.
This is why great offers with great value often get rejected... You leave the meeting feeling flat, thinking you did absolutely everything to show them the great value - to no avail....
You must remember a time when you left a specific conversation where you thought you nailed it, only to hear “I’ll think about it” or “Let me get back to you”? That was THE exact result of the wrong hypnosis at work....
Remember, you are bringing into the equation your beliefs about yourself, about the client, about what's possible, your current emotional state, your values, your projections, and your techniques which take on a whole different meaning when infused with this "baggage"...and energy which is the quantum level of influence...
The bottom line is, you’re already a hypnotist. Knowing that, all results are a function of the trance you are creating for your client (or anyone who is in front of you).
You are being an experience for them, which shapes their experience....
When I realized that, I completely changed the lens through which I view relationships and sales (which is relationships in a particular context).
Just by being present, we are influencing others.
I discovered great questions to ask oneself before any sales or in any relationship:
- What impressions am I really creating?
- What emotions am I triggering?
- What experience do I want myself to be for them? (that's a tricky one)
- What do my current results reflect about who am I being in that role? (big question, as sometimes people unconsciously take on roles that don't belong in the situation, such as: child acting like a parent, a husband who becomes a father, a sales professional who becomes a charity organization and gives everything for free)
The question thus, isn’t whether we are hypnotizing our prospects. It really is - are we doing it right?t
Let’s open up this conversation. It can go really deep, and it should....
What are your thoughts on how our presence and unconscious influence shape sales outcomes, and relationships? Drop your insights below. Let’s dive deep and have some fun with this topic.