A content strategy without balance won’t succeed.
- All promotion, no education? You’ll alienate your audience.
- All education, no promotion? You don’t have a business.
The Rule of Thirds is a simple framework for creating a balanced content strategy.
How It Works....
Divide your content into three equal parts, each serving a clear purpose.
I’ve picked 3 random niches to demonstrate the framework here, but you can easily apply it to any niche.
- 1/3 Educational Content: Share knowledge and expertise.
- 1/3 Inspirational Content: Motivate with stories, achievements, or positive messages.
- 1/3 Promotional Content: Promote your products, services, or events.
Your audience receives value, inspiration, and the occasional promotion without feeling overwhelmed.
A ChatGPT Prompt to Generate Infinite Content Ideas Using the Rule of Thirds...
It’ll generate 9 high-engagement, balanced content ideas within seconds.
The beauty of it?
You can keep reusing it whenever you’re short of ideas.
Paste this into ChatGPT after filling in your niche, target audience, and main products/services!
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"Hi ChatGPT, I’m a content creator in the [insert your niche] niche, and my target audience is [insert your target audience].
The main products and services I offer are: [Insert your main products/services].
I want to generate a balanced content plan using the Rule of Thirds.
Please generate 3 content ideas tailored to my niche and audience for each of the following categories:
Educational Content: Provide value and knowledge to my audience.
Inspirational Content: Motivate and inspire my audience.
Promotional Content: Promote my products/services/events.
Please do not give me headlines/titles. Just describe the topic ideas very concisely in a bulleted list."