Tips to Improve Opt-in Rates for YouTube Ads?
Hi everyone,
I’m in the online money-making niche and currently generate all my customers through Meta Ads. To scale further, I’m in the process of implementing YouTube Ads.
Here’s my current data:
  • CPC: $0.33–$0.82
  • CTR: 1.4%–3.55%
  • Total ad spend: $3,606
  • Opt-in rate: 1%
My main concern: My opt-in rate is extremely low (1%) despite running a similar funnel that performs much better on Meta Ads (14%). I currently ask for a phone number on the opt-in page. Do you think that’s an issue with YouTube Ads, and would you recommend removing it?
Also, is there a benchmark or guideline for what an optimal opt-in rate on the first page should be in order to effectively get people to the VSL in the next step?
Thanks a lot for your suggestions!
Best regards from Germany,
Thomas
2
1 comment
Thomas Selenski
2
Tips to Improve Opt-in Rates for YouTube Ads?
HYROS Ads Hall Of Justice
Get Becker's and Our Ad courses FREE:
🌶️ 2024 Twitter and Meta Ads
🌶️ FULL Funnel, and Sales (IRON ADS)
🌶️ Ad Scaling With Data
Join to claim
Leaderboard (30-day)
powered by